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From International to Global Marketing

How to deal with and benefit from global markets?

  • Price €75

We are entering a new phase of globalization in which there will be no single geographic centre, no ultimate model for success, no sure strategy for innovation and growth.

Companies from every part of the world will be competing – for customers, resources, talent and intellectual capital – with each other in every corner of the world’s markets. Products and services will flow from many locations to many destinations.

During the course the students will learn how to deal with – and benefit from – global markets.


From International to Global Marketing

by Novia UAS

Date

August 2022

Contact teaching in Turku 8 August-19 August.

Place

Turku and online

Credits

5 ECTS


Contents

  • the context of going global
  • different alternatives of internationalization
  • analyze a company’s prerequisites for international activities: export-import, market entry, global market mix
  • new, modern, marketing approach with new strategies and new ways of acting

Outcomes

  • A market entry plan

Target audience

Undergraduate students with minimum one year completed of Bachelor’s studies in preferably Business Administration

Methods

Lectures, group work, project work, report, presentations

Student work load

Lectures and mentoring 30 h, project work in groups 70 h = 100 h

Assessment

Participation in lectures, activity in group and project work (market entry plan)

Assessment Criteria

depth of discussion, quality of project work

Learning materials

Svend Hollensen: Global marketing

  • Other literature to be announced in course

Number of students: max 25