Developing Wellness Tourism

#experience economy #wellness trend #tourism #leisure

 

Are you studying business, tourism, hospitality, sports, event management or health promotion?

This course offers an unique opportunity to get an overview of the experience economy and the ever increasing global wellness trend in the context of tourism and leisure.

 

Dates: MON 10.–FRI 21.8.2020

Organizer: University of Turku & Turku University of Applied Sciences

Credits: 5 ECTS

Class size: min. 10, max. 20 students

Course description

The course introduces students to the ever increasing global wellness trend by concentrating on the phenomenon of wellness tourism and its determinants and market trends.

The aim of the course is to enhance the understanding on the various factors that influence the success of wellness tourism destinations and service providers who operate within these destinations.

In addition to key note lectures that shed light to the theoretical understanding of wellness consumption, the course also has a strong practical content related to tourism destination management and customer experience management.


Students are engaged in learning activities by various co-operative methods and will be working hands-on in a project with the tourism industry.

Through the discussions and practical assignments, the students will understand the significance of various factors that influence the success of wellness tourism destinations and wellness tourism experiences.

Moreover, they will learn to develop more holistic, sustainable, and competitive wellness tourism destinations as well as more emotional, memorable, and self-enhancing wellness tourism experiences.


Subjects may change.

Target audience

Undergraduate students or anyone interested in experience economy and the wellness trend in the context of tourism and leisure.


Teachers

Juulia Räikkönen, D.Sc. in Econ. & Bus. Adm., Post-doctoral Research Fellow, Turku School of Economics, University of Turku
Susanna Saari, M. Soc.Sc., Senior Lecturer, Turku University of Applied Sciences